World Vision India, founded in 1967 as a registered society, is an offshoot of World Vision, Canada, which is international in nature. In India, they have 105 programmes in 23 states, with their national office in Chennai, a zonal office in Hyderabad, and various Area Development Programmes (ADPs), of which Bangalore (Nithyajeeva), is one.

An Area Development Programme has a holistic approach to the integrated development of a community. Over a period of fifteen years, an ADP works towards sustainable development, addressing a number of elementary factors, including education, health and safety.

World Vision was a funding agency until 1996, when it underwent a complete structural overhaul, after concluding through experience that direct intervention and implementation make for greater impact, than simply funding. To this effect, the change in policy has reflected in the functioning of all its branches, and the Nithyajeeva ADP has fourteen permanent employees and twelve volunteers, of which six are Community Development Organisers (CDOs), based in the field.

The Nithyajeeva ADP works in four areas related to early childhood care and development:

1.    Pre-natal care
Nithyajeeva’s target group is pregnant mothers; its focus is awareness and the dissemination of information. In October 2002, self-help groups were formed to conduct awareness programmes, supported by various established institutions in and around the city, including St. Martha’s Hospital, St.John’s Hospital, ACTS Institute, and various Primary Health Centres in Yeshwantpura. In addition to information, medicines are provided for the pregnant women, with constant feedback in the form of scheduled visits by the CDOs. The self-help groups now total 137, and an approximate 2500 women. Documentation on pregnancies, care and follow-ups on birth is available.

2.    Vaccination and immunization

In October 2001, 2500 children in the age group of five to thirteen years were determined as the focus of a large-scale vaccination and immunization drive. This is an ongoing project.

3.    Day care centres
Eight School Enrolment Programmes were set up in 1997, for slum children, aged three to five years. These centres, manned by one teacher and one helper, used the play-way method, provided nutrition, and included monthly meetings with parents.

The Nithyajeeva ADP conducts training programmes through its zonal and national offices, and offers placements in its various projects for students attempting their Masters’ in Social Work.

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